So many business owners (and our employees!) lose focus and get caught up in the ‘day-to-day stuff that can be cancerous if not treated.
Oh, we all know this, of course, it’s just that there’s a chasmic gap between knowing and doing – and it’s only the doing that makes a difference – which is why I found it so valuable to be reminded…
One of those small things might, for example, be the number of times you dial the telephone, the number of emails you send to your prospect list or the clicks on your Google Ads that are having the most significant effect on your bottom line.
In truth, there will only be a very small number of key activities that will be having a significant impact on your profitability, and it’s our job, as business owners, to identify what those activities are – and then dedicate the right amount of time to them.
If making outgoing calls to prospects would increase your customer base, then the intelligent entrepreneur would start recording the number of dials and conversations you have this week and then the associated business you do off the back of it.
The next step would be to break this down to the number of calls you’ll need to make daily to reach your weekly target. Each time you have a day where you make less than that number of calls, you’ll be able to alert yourself to that fact and factor that in on the remaining days of the week to ensure you still meet your weekly target.
Hey, I never said it was rocket science (!), but it’s this sort of operational, day-to-day rigour that differentiates the super-successful from the also-rans.
You see, it not only puts you in control of what you need to do daily but also keeps your focus on the critical and simple activities that you and your team need to be red-hot on to get your business to where you want it to be.
Once you’ve got this understanding and clarity, it’s easier to scale your business.
Of course, any journey, no matter how long, begins with just a single step, and for most of us, that first step is about writing down what we’re doing and then tracking the related results it brings. I know it was for me.
It can be really enlightening. Let me know how you get on
Have a great week and if you’d like some help to crack the rhythmic acquisition of customers, then give me a call.
